1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, smartphone) when you visit a website. Cookies allow the website to recognise your device and store certain information about your preferences or past actions.

1.1. Types of Cookies We Use

• Session Cookies: These cookies are temporary and are deleted from your device when you close your web browser. They are used to manage your interactions with the Services during a single session.
• Persistent Cookies: These cookies remain on your device for a specified period or until you delete them. They help us remember your preferences and actions across multiple visits to our website.
• First-Party Cookies: These cookies are set by us and are used to provide you with a better experience on our Services.
• Third-Party Cookies: These cookies are set by third parties, such as analytics providers or advertisers, and may track your online activities across different websites.

2. How We Use Cookies

We use cookies for various purposes, including:

2.1. Essential Cookies

These cookies are necessary for the operation of our website and software. They enable you to navigate the Services and use essential features, such as accessing secure areas and managing your account.

2.2. Performance and Analytics Cookies

These cookies collect information about how you use our Services, such as which pages you visit and whether you encounter any errors. The data helps us improve the performance and user experience of our Services.

2.3. Functionality Cookies

These cookies allow our Services to remember your preferences (e.g., language or region) and provide enhanced features. They may also be used to provide services you have requested, such as saving your login details.

2.4. Advertising and Targeting Cookies

These cookies are used to deliver relevant advertisements to you based on your interests. They may also limit the number of times you see an ad and help us measure the effectiveness of advertising campaigns.

3. Third-Party Cookies

We may allow third parties to set cookies on your device when you use our Services. These third parties include analytics providers, advertising networks, and social media platforms. They use the information collected through these cookies to provide you with personalised content and advertisements, track the effectiveness of their services, and analyse your interactions with our Services.

4. Your Choices Regarding Cookies
4.1. Managing Cookies

You can manage your cookie preferences through your web browser settings. Most browsers allow you to:

• View the cookies stored on your device
• Delete all or specific cookies
• Block cookies from being set
• Set preferences for certain websites

Please note that if you choose to block or delete cookies, some parts of our Services may not function properly or be accessible.

4.2. Opting Out of Third-Party Cookies

You can opt-out of third-party cookies used for advertising purposes by visiting the Network Advertising Initiative (NAI) opt-out page or the Digital Advertising Alliance (DAA) opt-out page. Additionally, some third-party providers, such as Google Analytics, offer their own opt-out mechanisms.

5. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any changes by posting the new Cookie Policy on our website with an updated “Effective Date.” We encourage you to review this policy periodically to stay informed about our use of cookies.

6. Contact Us

If you have any questions about this Cookie Policy, please contact us at:
MxTrak
JQ Modern
Suite 305F
102 Vyse Street
Birmingham
B18 6NF
contact@mxtrak.com
+44 121 121 798 1873